Employee engagement is more than just a buzzword—it’s a critical driver of performance, innovation, and retention. For HR teams striving to build a more connected and motivated workforce, the right digital tools can make all the difference. Atlassian’s Jira and Confluence, combined with innovative strategies and complementary tools like Loom, offer powerful ways to enhance transparency, collaboration, and employee satisfaction.
In this article, we’ll explore tangible strategies HR can implement to increase employee engagement. We’ll provide real examples of how we do it at Seibert. As a company, we are known for our vibrant workplace culture with low turnover.
1. Foster Transparency Through Confluence Pages
Transparency builds trust. With Confluence, HR teams can create open spaces where company-wide information is shared and accessible to all.
At Seibert, we have an employee handbook that contains all the relevant information our employees need to know created entirely in Confluence.
The handbook is a living encyclopedia of the company, filled with information ranging from the company’s structure and links to essential Confluence pages (organization chart, privacy policies, and information security) and interesting topics (benefits, company values, and teams). The handbook is searchable and regularly updated.
Example: Employee Handbook in Confluence
Pro Tip: Create a “Employee Handbook” Confluence space that includes:
- Glossary of company jargon (including relevant department or links)
- Structure of the organization (especially if your company is a multinational corporation (MNC) or operates internationally).
- List of important links, topics, or Loom videos (benefits, onboarding, etc.)
- Anonymous feedback/compliance (At Seibert, we have our own whistleblowing system for internal reporting)
Example: Internal Values Confluence Page
2. Celebrate Culture and Connection through the Intranet
Remote and hybrid teams require innovative ways to stay connected. For us, our intranet plays a major role. In our intranet, employees from every department can share and stay connected. Employees can write blog posts, create posts (work or personal related), subscribe to news feeds, stay up-to-date with company-specific social media, and celebrate birthdays and work anniversaries! Not only this, the intranet serves as a central hub that branches out to other company-related apps, spaces, and tools.
Example: Internal Seibert Intranet aka “Seibernet”
The intranet is truly a place where employee engagement thrives! For example, we just hosted our annual virtual company run! This event was organized entirely through Confluence.
Employees joined from various locations, shared photos and stats, and celebrated their participation with a shared recap blog post on the intranet. This simple event boosted morale, encouraged healthy habits, and fostered camaraderie—all without the need for a physical office.
Example: Event page on the Intranet with sign-up instructions
How to do it:
- Create a Confluence event page with sign-up instructions
- Use Jira to track tasks (organizing, reminders, logistics)
- Encourage participants to post photos and updates
- Share highlights in a company-wide video
Example: Encourage participants to post photos and updates in a Confluence page
Every year, a video is made - check out our 2020, 2021, and 2023 runs!
4. Track and Celebrate Milestones Using Confluence & Jira
Jira isn’t just for software teams. HR can use it too! For example, in combination with Confluence, teams can create open spaces for company-wide goals or OKRs (Objectives and Key Results). This visibility not only aligns individual efforts with broader objectives, but also strengthens a shared sense of purpose.
Example 1 (Keeping track of Company goals using Confluence and Jira):
At Seibert, we use Confluence and Jira to list our top 2025 goals and key performance indicators (KPIs) to reach these goals.
On a Confluence page, we include a progress bar, KPIs, relevant links to reach our goal, and the status progression of related Jira tickets related to each goal.
Example: Internal KPI Goals Confluence page with Jira
Example 2: (Keeping Track of Kudos, Onboarding, and Retirement using Jira):
Use Jira to keep track of employee shout-outs (kudos), who is on track for onboarding, and individuals who are in the process of retiring from the company.
Example: Use Jira to keep track of new hires, kudos, and retirement
Example 3 (Onboarding tasks in Confluence for new hires):
At Seibert, each new hire is given a Confluence page aka “flightplan,” which is a checklist to be completed as part of the onboarding process! This ensures that new hires can keep track of their onboarding and are well acquainted with the company, and relevant information and people associated with their role.
Example: Confluence page “Flight plan” used in the onboarding process
Other examples of how HR teams specifically can use Confluence and Jira to boost engagement include:
- Onboarding tasks in Confluence for new hires
- Career progression tracked via custom Jira workflows
- “Employee Spotlights” scheduled and published on Confluence
5. Use Loom to Humanize Digital Communication
Combining Loom with Jira and Confluence creates a richer communication experience. Instead of long blocks of text, use Loom to record quick, personalized videos:
- Welcome messages for new hires
- Leadership updates explaining strategic shifts
- Team retrospectives embedded into Confluence pages
This visual, human element helps bridge the emotional gap that can arise in digital-first workplaces.
Tools That Drive Engagement
Using Jira, Confluence, and Loom as employee engagement tools allows HR to foster clarity, connection, and recognition. Whether you’re managing OKRs, organizing team events, or celebrating achievements, these platforms provide a strong foundation. Get in touch with an expert today at Seibert Solutions US, and see how we can help accelerate your HR workflows.