In today’s fast-paced business environment, teams are under increasing pressure to deliver projects efficiently and at scale. Artificial intelligence (AI) is playing a crucial role in addressing these challenges, and two of the most prominent tools driving this revolution are Atlassian Rovo and Microsoft Copilot.
While both tools promise to enhance productivity, streamline workflows, and reduce the manual burden on teams, their approaches and features are quite different. Atlassian Rovo is deeply embedded in project management, specifically tailored to users of Jira , Confluence , and Trello , while Microsoft Copilot AI focuses on improving general business productivity across the Microsoft 365 suite.
In this blog, we’ll dive deep into how Atlassian Rovo stands out in the field of project management and how it compares to Microsoft Copilot , examining features, integration, pricing and collaboration.
Atlassian Rovo: The AI Assistant for Project Management
Atlassian Rovo is Atlassian’s AI-powered tool designed to automate and optimize project management workflows. Whether your team uses Jira for managing sprints, Confluence for documentation, or Trello for task tracking, Rovo is built to work seamlessly across these platforms.
Rovo’s main strength lies in its ability to automate repetitive tasks , analyze project data , and enhance collaboration within teams. Unlike general productivity tools, Rovo focuses on managing complex workflows that are essential to project-based environments, such as software development, product management, and agile teams.
Key Features of Atlassian Rovo
- All-in-One Generative AI Tool: Rovo eliminates AI tool sprawl by combining enterprise search, chat, and AI assistants into a single platform. This cohesive approach simplifies workflows and enhances productivity.
- Elimination of Data Silos: Rovo effectively addresses data silos and bottlenecks through efficient search capabilities across all Atlassian and third-party SaaS applications. This ensures that teams can access the information they need without unnecessary delays.
- Extensive Range of Agents: Rovo supports a wide array of agents—out-of-the-box (OOTB), marketplace options, and custom-built solutions. These agents are built on Large Language Models (LLM), Teamwork Graph, and the Cloud Infrastructure. Some of OOTB include Decision Director, User Manual Writer, and Product Requirements Guide.
- Personalized Insights: Leveraging two decades of teamwork knowledge, Rovo provides personalized and precise information that enhances decision-making and fosters a collaborative environment.
- Real-Time Collaboration: Rovo enables team collaboration through its agents, allowing teams to collectively discover, learn, and act on organizational knowledge in real-time. This collaborative approach fosters innovation and ensures that knowledge is shared effectively across teams.
- Rovo Connectors : Rovo integrates with various tools and platforms, including Slack , Microsoft Teams , GitHub , Figma , Google Drive , and custom applications. This integration capability enhances the tool’s flexibility and allows teams to utilize Rovo seamlessly within their existing tech stack.
- Natural Language Processing (NLP) and Retrieval-Augmented Generation (RAG) : Rovo employs advanced NLP techniques to understand user queries better, providing relevant search results and insights. RAG further enriches responses by leveraging multi-modal large language models (LLMs), improving the relevance of information retrieved.
- Deep Integration with Atlassian Tools : As part of the Atlassian ecosystem, Rovo integrates deeply with Jira, Confluence, and other Atlassian tools, making it an indispensable asset for teams already using these platforms.
What is Microsoft Copilot?
On the other hand, Microsoft Copilot is an AI-driven tool that enhances productivity across the Microsoft 365 suite, including applications like Word, Excel, PowerPoint, and Outlook. Microsoft Copilot AI utilizes natural language processing and machine learning to assist users in various tasks, such as drafting documents, summarizing information, and automating repetitive functions.
Key Features of Microsoft Copilot
- AI-Powered Enterprise Search : Microsoft Copilot supports enterprise search, especially when integrated with Microsoft 365, Power Platform, and other Microsoft services. This capability allows users to quickly locate information within their workflows.
- Document Drafting and Summarization : Users can quickly generate content in Word or summarize lengthy reports in a fraction of the time, which is especially beneficial for professionals dealing with large volumes of information.
- Data Analysis and Insights : In Excel, Copilot can analyze data sets, generate complex formulas, and create visual representations of data, making it easier for teams to understand and utilize data effectively.
- Copilot Connectors : Copilot integrates with various tools and platforms, including public websites, SharePoint, OneDrive, Power Platform, Microsoft Dataverse tables, and Microsoft Graph. This wide range of connectors enhances its usability across the Microsoft ecosystem.
- Natural Language Processing (NLP) and Retrieval-Augmented Generation (RAG) : Like Rovo, Copilot utilizes NLP and RAG to improve the accuracy and relevance of search results, allowing users to engage in more natural interactions with the software.
A Comparative Analysis: Rovo vs. Microsoft Copilot
While both Atlassian Rovo and Microsoft Copilot aim to enhance productivity, they serve different purposes and target distinct user needs. Here’s a closer look at their similarities and differences.
Similarities
- AI-Powered Automation : Both tools utilize AI to automate tasks, significantly reducing the manual workload for users. They enhance productivity by allowing teams to focus on strategic initiatives rather than routine tasks.
- Integration Capabilities : Rovo and Copilot both offer integration capabilities with other applications, enhancing their usability within existing workflows.
- Real-Time Insights : Both tools provide insights that help users make informed decisions—Rovo hunts through your data, tools, and platforms, including third-party apps, similarly, Microsoft 365 Copilot accesses content and context through Microsoft Graph. It can generate responses anchored in your organizational data, such as user documents, emails, calendar, chats, meetings, and contacts.
Differences
- Focus Area : Rovo is specifically tailored for enhancing teamwork by searching all Atlassian and connected applications that facilitate team workflows and collaboration. This makes it ideal for teams using Atlassian tools and other daily SaaS apps. In contrast, Microsoft Copilot offers a more general search capability across its 365 apps to assist with individual productivity and search needs within the Microsoft ecosystem.
- Tool Integration : Rovo integrates deeply with Atlassian tools, while Copilot is tied to Microsoft 365 applications. If your team relies heavily on Atlassian’s suite, Rovo is likely the better choice for enhancing collaboration.
Pricing
Now that we understand the differences, how do the prices compare? Microsoft offers Copilot as part of its Microsoft 365 subscriptions, so the cost depends on the subscription tier your organization selects.
On the other hand, Rovo’s pricing follows Atlassian’s model, which varies based on the number of users and the specific tools used. As the user count increases, the cost per user decreases. Rovo’s pricing starts at $20 per user per month (annual plan) or $24 per user per month (monthly plan). Additionally, consumption-based (quota-based) pricing is expected to be introduced in mid-2025.
Choosing the Right AI Tool for Your Team
Both Atlassian Rovo and Microsoft Copilot offer compelling features that can significantly enhance productivity and efficiency in their respective areas. If your team operates within the Atlassian ecosystem and focuses on project management, Rovo’s specialized capabilities, including its advanced enterprise search and seamless integration with Atlassian tools, make it a strong choice. On the other hand, if your organization utilizes Microsoft 365 and requires a more generalized productivity tool, Microsoft Copilot AI could be the perfect fit.
Ultimately, the decision between Rovo and Copilot should be based on your team’s specific needs, existing workflows, and the types of tasks you aim to automate. By understanding the strengths and weaknesses of each tool, you can select the best AI solution to support your team’s productivity and project management goals.
Seibert has been an official Atlassian Solution Partner since 2009. With over a decade of experience deploying agile transformations, we are here to help you. If you are interested in Rovo, contact one of our consultants below. We are happy to get in touch with you!