Seibert + Appfire Solution Day
An afternoon of learning and networking with Atlassian customers across the greater Boston area. Live demos, hands-on sessions and AMAs on Atlassian AI, JSM, PPM, risk management, and more.
- Keynote on the State of the Atlassian AI in 2026: Rovo, Claude Code, Marketplace Apps & more
- Hands-on sessions with Seibert, Appfire, and Xray
- Free to attend — catered lunch, sessions, and a happy hour reception
At a Glance
Date & Location
September 23, 2026 at the Appfire Seaport Office, Boston (2 Drydock Ave)
Who's Invited
Open to all, ideal for Atlassian Admins, System Engineers and Project Managers
Format
Half-day: catered lunch, keynote, hands-on sessions, and happy hour
Cost
Complimentary — free to attend
In-person Networking and Problem Solving
This is a chance to sit down face-to-face with the people who use — and build — the Atlassian stack every day. Bring your toughest questions about Rovo, Claude Code, and how Atlassian is evolving to meet the needs of AI-driven organizations, and work through them with Seibert Solutions, Appfire, Atlassian, and Xray consultants in the room.
See It In Action
Live demonstrations on a One Atlassian demo site, which all attendees get access to during the event and for 60 days after. See JSM, PPM, and Rovo/AI features the way your team would actually use them.
Straight From the Field
Walk away knowing which use cases matter for your team and what realistic next steps look like to get started.
Talk Directly With the Experts
Our consultants, Appfire’s team, and Atlassian work with customers like you every day. Ask them anything — this is built for real conversation, not Q&A at the end of a pitch.
Save Your Spot
Space is limited, and everyone attending needs to be on the building’s guest list for security — register below, and share the link with each colleague who will be joining.
Seibert is trusted by teams across industries
What We’re Covering
State of Atlassian AI
Rovo, Claude Code, and Marketplace AI apps — where Atlassian’s AI story actually stands heading in 2026, and what it means for how AI-driven organizations work.
JSM Beyond IT
How AI agents in Jira Service Management are helping business teams — not just IT — get real value from JSM.
PPM & Risk Management
A hands-on look at portfolio and project management with real pharma use cases, plus a practical session on risk management and compliance.
Agenda
Drop by the Ask Us Anything Lounge anytime during the event to chat one-on-one with an Atlassian expert or Appfire product specialist.
Arrivals, Welcome & Catered Lunch
KeynoteState of Atlassian AI in 2026Seibert, Appfire & Atlassian
WorkshopAgentic AI in Service Management: Best Practices for Rovo Agents in JSMSeibert
Break
SessionProject Portfolio Management in Jira for Pharma & Biotech TeamsSeibert, Appfire & Xray
WorkshopLet's Play: Risky BusinessAppfire
Happy Hour Reception
Hear Straight From the People Building Jira, BigPicture, draw.io and Xray
Not just Seibert’s take — hear directly from Atlassian on where AI is headed.
Paul Flynn
Paul Flynn
Principal Solutions Engineer, Atlassian
In 2020, Paul moved from Atlassian customer to Atlassian employee as a Solutions Architect working with Jira Align. In 2022, Paul moved to Sales as a Principal Solutions Engineer for Strategic Accounts, including customer accounts such as TD Bank, Manulife/John Hancock, CGI, Desjardins, Scotiabank and Bell. Working directly with Development, Product & Product Marketing teams, Paul is a product champion for Rovo across Sales Engineering at Atlassian.
Before Atlassian, Paul spent 20 years in Program and Project Management in Financial Services, leading software teams at TIAA, Fidelity Investments, State Street, Mercer, and Putnam Investments. Paul has a Degree in Management from Boston College and a Master’s in Business Administration from Babson College. Paul previously was a systems design & analysis lecturer at Northeastern University.
MaSonya Scott
MaSonya Scott
AI & Service Management Evangelist, Atlassian
MaSonya is a transformative leader focused on reshaping how complex organizations work. With over 28 years of experience across consulting, product strategy, engineering, and operations—including leadership roles at AWS and Accenture—she has partnered with Fortune 100 and public sector organizations to unlock the potential of teams, technology, and ways of working.
She operates at the intersection of strategic vision and frontline execution, engaging C-suite leaders and practitioners through executive forums, keynotes, and workshops that challenge conventional thinking. MaSonya is known for translating AI, Service Management, and platform-led transformation into concrete business outcomes across industries such as retail, pharma, financial services, government, and technology.
A rare blend of innovation and governance, she understands that lasting change requires both bold ideas and disciplined execution within compliance and risk constraints. Outside work, she enjoys journaling, meditation, film, and traveling with her husband and two children.
From Seibert Solutions
Our consultants will be on-site all afternoon — happy to dig into your specific environment between sessions.
Sebastian Martini
Sebastian Martini
CEO, Seibert Group
With over 15 years of experience in the Atlassian ecosystem, Sebastian has seen first-hand how Jira and Atlassian have evolved. Sebastian will moderate the keynote presentation, diving into how Atlassian is meeting challenges in the age of AI.
Colin Helke
Colin Helke
Solution Engineer, Seibert Solutions
With almost a decade of experience working with Atlassian tools, Colin understands how to tailor Jira and Confluence to an organization’s unique requirements. Colin will lead the AI in Service Management session.
Mike Hogan
Mike Hogan
Head of Solutions, Seibert Solutions
Mike’s experience in the Atlassian world spans both the Solution and Marketplace Partner perspective, giving him a unique approach to building solutions for organizations running on Atlassian. Mike will lead the Project Portfolio Management session together with Appfire and Xray.
From Appfire & Xray
Appfire and Xray are two of the most popular and highly rated Atlassian Marketplace vendors. Their apps, including BigPicture, JMWE, and Xray Test Management, help thousands of Atlassian users tailor Jira to their specific needs.
Dan Tombs
Dan Tombs
Solutions Architect, Appfire
Dan has extensive experience in the software development industry, working as a Technical Consultant and Solutions Architect across the Atlassian ecosystem since 2016. He’s a certified expert in Jira, JSM, and Confluence, with a focus on all flavors of Jira management.
Annie O'Brien
Annie O'Brien
Director of Product, Sembi (Xray)
Annie leads product for Sembi, Xray’s parent company, with a track record of taking B2B SaaS products from idea to release in fast-moving agile environments. She specializes in turning customer feedback into clear product requirements and keeping stakeholders aligned along the way.
“Great guidance on process adjustments, best practices, and overall tool implementation.”
Atlassian Solution Partner
As an Atlassian partner since 2009, with more than 500 successful transformation projects, we go beyond tool rollout, building solutions that streamline processes, strengthen compliance, and deliver real value. For this event, we’ve teamed up with Appfire to bring even more of the Atlassian ecosystem into one room.
Frequently Asked Questions
Who should attend?
Who should attend?
Atlassian customers and IT teams in the greater Boston area — admins, service desk teams, PMO, and anyone working with Jira, Confluence, or related tools.
Is there a cost to attend?
Is there a cost to attend?
No, this event — including lunch and the happy hour reception — is complimentary.
Can I bring a colleague?
Can I bring a colleague?
Yes! Just make sure they register using the same link. Everyone attending needs to be on the building’s guest list for security.
Will the sessions be recorded?
Will the sessions be recorded?
No, this is an in-person-only event and sessions won’t be recorded.
What's the format?
What's the format?
Half a day: a welcome lunch, one keynote, three hands-on sessions with breaks in between, and a happy hour reception to close things out. Come with questions — this is built for conversation, not a product pitch.
Questions About the Event?
