Boston, MA | Sept 23, 2026 | 1:00–6:30 PM

Seibert + Appfire Solution Day

An afternoon of learning and networking with Atlassian customers across the greater Boston area. Live demos, hands-on sessions and AMAs on Atlassian AI, JSM, PPM, risk management, and more.

Keynote on the State of the Atlassian AI in 2026: Rovo, Claude Code, Marketplace Apps & more
Hands-on sessions with Seibert, Appfire, and Xray
Free to attend — catered lunch, sessions, and a happy hour reception

Save My Spot See the Agenda

Appfire’s Office: 2 Drydock Ave, Boston, MA 02210 September 23, 2026 1:00–6:30 PM

In Partnership With

At a Glance

Date & Location

September 23, 2026 at the Appfire Seaport Office, Boston (2 Drydock Ave)

Who's Invited

Open to all, ideal for Atlassian Admins, System Engineers and Project Managers

Format

Half-day: catered lunch, keynote, hands-on sessions, and happy hour

Cost

Complimentary — free to attend

Save My Spot

In-person Networking and Problem Solving

This is a chance to sit down face-to-face with the people who use — and build — the Atlassian stack every day. Bring your toughest questions about Rovo, Claude Code, and how Atlassian is evolving to meet the needs of AI-driven organizations, and work through them with Seibert Solutions, Appfire, Atlassian, and Xray consultants in the room.

See It In Action

Live demonstrations on a One Atlassian demo site, which all attendees get access to during the event and for 60 days after. See JSM, PPM, and Rovo/AI features the way your team would actually use them.

Straight From the Field

Walk away knowing which use cases matter for your team and what realistic next steps look like to get started.

Talk Directly With the Experts

Our consultants, Appfire’s team, and Atlassian work with customers like you every day. Ask them anything — this is built for real conversation, not Q&A at the end of a pitch.

A group of people sitting around a table in a meeting room, with laptops and bottles on the table. They are engaged in discussion, with a whiteboard in the background and large windows letting in natural light.

Save Your Spot

Space is limited, and everyone attending needs to be on the building’s guest list for security — register below, and share the link with each colleague who will be joining.

Register Now

Seibert is trusted by teams across industries

What We’re Covering

State of Atlassian AI

Rovo, Claude Code, and Marketplace AI apps — where Atlassian’s AI story actually stands heading in 2026, and what it means for how AI-driven organizations work.

JSM Beyond IT

How AI agents in Jira Service Management are helping business teams — not just IT — get real value from JSM.

PPM & Risk Management

A hands-on look at portfolio and project management with real pharma use cases, plus a practical session on risk management and compliance.

Agenda

Drop by the Ask Us Anything Lounge anytime during the event to chat one-on-one with an Atlassian expert or Appfire product specialist.

01:00 PM

Arrivals, Welcome & Catered Lunch

Grab lunch and get settled — plenty of time to network before we get started.

02:00 PMKeynote

State of Atlassian AI in 2026Seibert, Appfire & Atlassian

Rovo, Claude Code, and Marketplace AI apps — a candid look at how Atlassian is evolving to meet the needs of AI-driven organizations, and what’s coming next.

02:45 PMWorkshop

Agentic AI in Service Management: Best Practices for Rovo Agents in JSMSeibert

How AI agents in Jira Service Management help business teams — not just IT — get real value from JSM. Design your own service agent in real time, using our One Atlassian Demo instance.

03:15 PM

Break

Grab a coffee and recharge before our next set of sessions.

03:45 PMSession

Project Portfolio Management in Jira for Pharma & Biotech TeamsSeibert, Appfire & Xray

A practical walkthrough of a portfolio and project management solution, grounded in real pharmaceutical industry use cases.

04:30 PMWorkshop

Let's Play: Risky BusinessAppfire

An interactive game to critically think about your organization’s risk management and compliance posture.

05:15 PM

Happy Hour Reception

Keep the conversation going over drinks and light bites, downstairs at Appfire’s Speakeasy bar.

Save My Spot

Hear Straight From the People Building Jira, BigPicture, draw.io and Xray

Not just Seibert’s take — hear directly from Atlassian on where AI is headed.

Paul Flynn

Principal Solutions Engineer, Atlassian

In 2020, Paul moved from Atlassian customer to Atlassian employee as a Solutions Architect working with Jira Align. In 2022, Paul moved to Sales as a Principal Solutions Engineer for Strategic Accounts, including customer accounts such as TD Bank, Manulife/John Hancock, CGI, Desjardins, Scotiabank and Bell. Working directly with Development, Product & Product Marketing teams, Paul is a product champion for Rovo across Sales Engineering at Atlassian.

Before Atlassian, Paul spent 20 years in Program and Project Management in Financial Services, leading software teams at TIAA, Fidelity Investments, State Street, Mercer, and Putnam Investments. Paul has a Degree in Management from Boston College and a Master’s in Business Administration from Babson College. Paul previously was a systems design & analysis lecturer at Northeastern University.

From Seibert Solutions

Our consultants will be on-site all afternoon — happy to dig into your specific environment between sessions.

Sebastian Martini

CEO, Seibert Group

With over 15 years of experience in the Atlassian ecosystem, Sebastian has seen first-hand how Jira and Atlassian have evolved. Sebastian will moderate the keynote presentation, diving into how Atlassian is meeting challenges in the age of AI.

Colin Helke

Solution Engineer, Seibert Solutions

With almost a decade of experience working with Atlassian tools, Colin understands how to tailor Jira and Confluence to an organization’s unique requirements. Colin will lead the AI in Service Management session.

Mike Hogan

Head of Solutions, Seibert Solutions

Mike’s experience in the Atlassian world spans both the Solution and Marketplace Partner perspective, giving him a unique approach to building solutions for organizations running on Atlassian. Mike will lead the Project Portfolio Management session together with Appfire and Xray.

From Appfire & Xray

Appfire and Xray are two of the most popular and highly rated Atlassian Marketplace vendors. Their apps, including BigPicture, JMWE, and Xray Test Management, help thousands of Atlassian users tailor Jira to their specific needs.

Ed Gaile

Principal Solutions Architect, Appfire

Ed designs and delivers solutions that help Appfire’s global network of partners extend the power of the Atlassian platform through Appfire’s suite of enterprise applications.

Dan Tombs

Solutions Architect, Appfire

Dan has extensive experience in the software development industry, working as a Technical Consultant and Solutions Architect across the Atlassian ecosystem since 2016. He’s a certified expert in Jira, JSM, and Confluence, with a focus on all flavors of Jira management.

Annie O'Brien

Director of Product, Sembi (Xray)

Annie leads product for Sembi, Xray’s parent company, with a track record of taking B2B SaaS products from idea to release in fast-moving agile environments. She specializes in turning customer feedback into clear product requirements and keeping stakeholders aligned along the way.

Save My Spot

“Great guidance on process adjustments, best practices, and overall tool implementation.”
David AdilFormer Sr. Technical Program Manager, Magic Leap

Save My Spot See Customer Stories

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Atlassian Solution Partner

As a long-standing Atlassian partner with over 15 years of experience and more than 500 successful transformation projects, we go beyond tool rollout — building solutions that streamline processes, strengthen compliance, and deliver real value. For this event, we’ve teamed up with Appfire to bring even more of the Atlassian ecosystem into one room.

Frequently Asked Questions

Who should attend?

Atlassian customers and IT teams in the greater Boston area — admins, service desk teams, PMO, and anyone working with Jira, Confluence, or related tools.

Is there a cost to attend?

No, this event — including lunch and the happy hour reception — is complimentary.

Can I bring a colleague?

Yes! Just make sure they register using the same link. Everyone attending needs to be on the building’s guest list for security.

Will the sessions be recorded?

No, this is an in-person-only event and sessions won’t be recorded.

What's the format?

Half a day: a welcome lunch, one keynote, three hands-on sessions with breaks in between, and a happy hour reception to close things out. Come with questions — this is built for conversation, not a product pitch.

Questions About the Event?

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Seibert Solutions US

619-793-4456 sales-usa@seibert.group